Randall Soules is one of six children of missionary parents to Brazil. He had no experience with carpentry until the age of 23, after three years of trying his hand at mechanical engineering at the University of Virginia. He has always enjoyed working with his hands and mechanical engineering didn't cut it for him. He started as a laborer and worked his way through the carpentry apprenticeship program, winning the city and state apprenticeship contest and going on to the national contest in Las Vegas. He started his own company, Soules Construction, in 1978, doing anything he could to feed his wife and two boys. He quickly made a name for himself in the city of Chattanooga. In 1985, he merged with another company and started Artis and Soules, Inc. It was in this company, running at times five crews, that he created simple, effective systems to navigate the complex field of remodeling. His company moved into high-end design building remodeling, becoming the go-to company in the city. He retired at the age of 60, and now spends his time podcasting, writing, and creating content for his membership site, The Scientific Remodeling System.
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Randall's website: https://scientificremodelingsystem.com/ If you join up, he will give you a free 30-minute consultation.
Books recommended on the show:
Friction by Roger Dooley
Never Lose a Customer Again by Joey Coleman