About - Profit by Design Podcast


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Our Story

  • I had nothing left to give.  
    I’d come home from work each evening, fix supper and fall asleep in front of the TV, get up the next day and do it all again.  
    Where is the joy?  
    Is this what life is?  FEAR was the only thing holding me back.  ‘What do I want?’
    Thirteen years ago that question changed everything.
    Even though I was highly skeptical that I could really have all that I wanted, I let myself dream.
    Coming from the mentality of ‘it’s just the way it is’ to recognizing my power to intentionally choose… to creating a business that runs on 25 hours per week (most weeks) and lets me be there for my girls.  Now I am asking, ‘How do I design my business so that I have even more time do what I love?’
    -Dr. Sabrina Starling
  • I was a workaholic.
    I had to become better so that I could be better for others.
    I started my business and never asked, “What’s in it for me?”
    My business was controlling me, rather than me controlling my business.  Coming from the mentality that work is everything and through work I’m going to be the provider and find the happiness…
    To my family, my wife and my kids are FIRST.  Now I am asking, ‘How do I design my work to allow us to live the life we want?’-Mike Bruno
  • It’s easy to get caught up in chasing opportunity, chasing the next dollar.
    Opportunity is not always what it seems to be.  Is it worth it?
    What does ‘worth it’ even mean?  These are the kinds of questions we grapple with and we hear you grappling with them, too.  We’re on a quest to ask even better questions.
    After all, the questions we ask determine the solutions we find.  On the Profit by Design Podcast, we’re asking the big questions to help you intentionally design a sustainable, profitable business that supports the lifestyle you desire.

Join the Conversation

We are on a continuous learning journey.
We’ll share what we’re learning and we want to learn from you.
Join the conversation with us in the Profit by Design Facebook Group.



Dr. Sabrina

The Business Psychologist™
Dr. Sabrina

Dr. Sabrina Starling, The Business Psychologist™ and author of the How to Hire the Best series is the founder of Tap the Potential. Tap the Potential specializes in transforming small businesses into highly profitable, Great Places to Work and sending business owners on 4 Week Vacations to celebrate that achievement.

Mike Bruno

Mike Bruno

Mike Bruno

Having been in the building industry for over 27 years, Mike set out on a mission of helping contractors and service companies with strategies for growing and sustaining more profitable businesses.


  • Tap The Potential
  • Contractor
  • 4 Week Vacation
  • Sbcg